Consumers, have you ever thought “If only I knew a bit more about the origin of this food”? Farmers, have you wished you could inform final consumers about where and how your produce was produced? A number of Slovenian food processors along with a farmers’ cooperative and a web developer have developed OriginTrail, a free smartphone app where you can trace local food from farm to fork.
This app was shortlisted for the TP Organics (European Technology Platform (ETP) for organic food and farming research) call for innovations in the category “New business models of value addition at the local level”. The winners of the call were announced at the event Organic Innovation Days held in Brussels in December 2015 (see below).
Too find more about this action to serve the demand for food traceability go to:
ec.europa.eu/eip/agriculture/en/news/ins...where-our-food-comes